NAATI Launches 'We All Deserve to Be Understood' Campaign

NAATI Launches 'We All Deserve to Be Understood' Campaign with SBS — What It Means for CCL Candidates

In March 2026, NAATI (the National Accreditation Authority for Translators and Interpreters) launched a powerful new multilingual campaign called "We All Deserve to Be Understood." Developed in partnership with SBS CulturalConnect and SBS In Language Services, the campaign is designed to raise awareness about the critical role NAATI-certified interpreters play in healthcare, legal, and community settings across Australia.

For anyone preparing for the NAATI CCL exam — whether you're aiming for those 5 PR points or building a career in interpreting — this campaign is a significant milestone. It signals that NAATI certification is more than just a credential. It's a public trust.

Here's everything you need to know about the campaign, what's changing at NAATI, and how it all connects to your CCL preparation journey.

What Is the 'We All Deserve to Be Understood' Campaign?

The campaign reframes NAATI certification — moving it from a behind-the-scenes administrative requirement to a visible, essential safeguard for Australia's most important conversations. Think about a hospital consultation where a patient speaks limited English. Or a legal proceeding where every word carries weight. Or a parent-teacher meeting where miscommunication could affect a child's education.

NAATI-certified interpreters are the bridge in these moments. The campaign highlights their work across three core settings:

Healthcare — ensuring clinical safety, informed consent, and patient dignity
Legal and community services — protecting rights through accurate, confidential interpretation
Education — supporting families and students in critical conversations

The creative approach is intentionally quiet and authentic. As Angus Gordon, Head of Creative at SBS CulturalConnect, explained: "We avoided dramatics and instead focused on quiet, authentic moments that will resonate with the target audiences. When the work feels honest, the message lands with far more power."

Campaign Reach: 12 Languages Across SBS TV, Radio, and Digital

This isn't a small billboard and a prayer. The campaign is running across the full SBS ecosystem — television, radio, digital, and out-of-home (OOH) — in 12 languages. That means the message reaches communities where English proficiency is limited, exactly the audiences who rely most on interpreting services.

Key campaign channels:

SBS TV — 60-second commercial with in-language subtitles
SBS Radio — 45-second radio spots in multiple languages
Digital — targeted placements across SBS online platforms
Out-of-home (OOH) — public placements in community hubs
Community resources — hosted on NAATI's new website

Nadia Bekarian, National Manager of SBS In Language Services, emphasised the importance of cultural nuance: "For diverse communities, cultural nuance isn't an add-on — it's where effective communication begins."

New NAATI Consumer Website and Practitioner Directory

Alongside the campaign, NAATI launched a new consumer-facing website in March 2026. The updated site includes an improved practitioner directory with enhanced profile features, making it easier for individuals and organisations to find and verify NAATI-certified interpreters and translators.

This matters for CCL candidates because it underscores the professional pathway that NAATI certification opens up. Passing the CCL test is the first step. Once you're certified, you're listed in this directory — and as public awareness grows through campaigns like this one, demand for certified interpreters will only increase.

AUSIT Code of Ethics and Code of Conduct Review Underway

NAATI is also undertaking a significant review of the AUSIT Code of Ethics and Code of Conduct, led by a dedicated Working Group since August 2025. This review aims to modernise the professional standards that govern interpreters and translators in Australia.

For CCL candidates, this is worth watching. The CCL exam already tests your ability to interpret dialogues in healthcare and community settings — scenarios that directly engage with these ethical standards. Any updates to the code could influence future test content and best practices in the field.

NAATI CCL Test: What's Staying the Same

While the campaign represents a big shift in how NAATI talks about certification publicly, the CCL test itself remains consistent:

Format: Online only (remote proctored)
Cost: $814 AUD
Validity: 5 years from the date of the credential
Purpose: Tests bilingual interpreting ability in dialogues typical of healthcare and community settings

The CCL test is specifically designed for the Australian immigration points system. A pass awards you 5 PR points toward a Skilled Migration visa — which for many candidates is the entire motivation.

What This Campaign Means for Your CCL Preparation

You might be wondering: "This is interesting, but how does a NAATI ad campaign help me pass the CCL exam?"

Fair question. Here's the connection.

1. NAATI is raising the profile of certification. As public awareness of NAATI-certified interpreters grows, so does the value of the credential. Passing the CCL now puts you in a stronger position than ever before — not just for PR points, but for real-world work opportunities.

2. The campaign reinforces the real-world stakes. The dialogues in the CCL exam aren't random. They're based on exactly the kinds of situations the campaign highlights — medical consultations, legal meetings, community services. Understanding the real-world context of these conversations helps you interpret more naturally and accurately on test day.

3. Ethical awareness matters. With the AUSIT Code of Ethics under review, there's a renewed focus on professionalism in interpreting. The CCL exam rewards candidates who demonstrate not just language ability, but also an understanding of confidentiality, accuracy, and impartiality — core ethical principles for any interpreter.

4. More visibility = more demand. As organisations and individuals increasingly seek NAATI-certified interpreters, the career pathway becomes clearer. Your CCL certification is valid for 5 years — giving you ample time to transition from exam candidate to practising professional.

How Naati Ninja Helps You Prepare

At Naati Ninja, we're here to help you turn your CCL goals into reality. We offer:

Realistic mock tests that mirror the official NAATI CCL format — audio-based dialogues with bilingual content
Instant AI-powered feedback — get a detailed report within minutes, not days
8+ languages supported including Hindi, Punjabi, Tamil, Urdu, Mandarin, Spanish, Nepali, and Sinhala
24/7 access — no scheduling, no waiting, practice on your own time
200,000+ tests completed by candidates just like you

Start with a free mock test and see where you stand. With NAATI certification becoming more visible and valued than ever, there's never been a better time to prepare.

Take Your Free NAATI CCL Mock Test →

The Bottom Line

The 'We All Deserve to Be Understood' campaign marks a turning point for NAATI. By partnering with SBS CulturalConnect to deliver this message across 12 languages on TV, radio, and digital, NAATI is making a clear statement: certified interpreting is essential, not optional, in a multicultural Australia.

For CCL candidates, this is great news. It means the credential you're working toward is being recognised at a national level. It means the skills you're building — bilingual dialogue interpretation, ethical awareness, cultural sensitivity — are exactly what Australia needs. And it means that passing the CCL exam is not just a checkbox for PR points. It's your entry into a profession that makes a real difference.

So whether you're just starting your preparation or fine-tuning before test day, keep this in mind: the conversations you'll interpret matter. And with the right practice, you'll be ready for every single one.

Keywords: [NAATI CCL, NAATI certified interpreter, NAATI campaign 2026, We All Deserve to Be Understood, SBS CulturalConnect]


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